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  Updated July 2026

  Louisiana Museum of Modern Art (“the Organisation”)
  Gl. Strandvej 13
  3050 Humlebæk
  Denmark
  CVR No.: 21358010

  1. Introduction

  This Privacy Policy (“the Policy”) describes how Louisiana Museum of Modern Art (“we”, “us” or “our”), acting as the data controller, collects and processes your personal data in connection with purchases made through Louisiana’s Webshop, membership of the Louisiana Club, purchases of museum tickets, or the general use of our website and museum.

  This Policy has been prepared and made available in order to comply with the General Data Protection Regulation (EU) 2016/679 of 27 April 2016 (“GDPR”) and its information obligations.

  2. Collection of Information through Cookies

  Please refer to the separate section regarding the collection and use of cookies.

  3. Types of Personal Data Processed

  3.1 General Personal Data

  We process personal data about you when relevant and in accordance with applicable legislation. Depending on the specific circumstances, the personal data processed may include:

  • Address
  • Age
  • Customer number
  • Email address
  • IP address
  • Name
  • Telephone number
  • Purchase history
  • Date of birth (for Louisiana Club members purchasing senior or young memberships)

  Louisiana uses video surveillance throughout the Museum and records images and video footage in accordance with applicable legislation. Recordings are deleted after a maximum of 30 days unless other legal requirements apply.

  When visiting Louisiana, photographs may occasionally be taken during events. Such photographs may be used for marketing purposes on commonly used channels, including our website, Instagram, and similar platforms.

  If we need to collect and process additional personal data beyond the categories listed above, we will inform you at the time of collection. Such information may also be provided through an update of this Policy.

  4. Purposes of Processing Personal Data

  We process your personal data only where we have a legitimate purpose and in accordance with the GDPR. Depending on the circumstances, personal data may be processed for the following purposes:

  • Administration of a customer club or membership programme
  • Delivery of products and/or services to users, customers, or members
  • Retention of personal data where required by applicable legislation, such as accounting and bookkeeping requirements
  • Improvement of our products, services, or website
  • Providing support and service communications, including responding to questions or complaints and issuing updates concerning our products and services
  • Providing service notifications and information to users, customers, or members
  • Responding to enquiries and/or complaints from users, customers, or members
  • Sending direct marketing communications
  • Sending newsletters by email
  • Shipping products purchased through our webshop
  • Facilitating the purchase of tickets for events and Museum visits
  • Ensuring the safety of visitors and the protection of assets at Louisiana

  5. Legal Basis for Processing Personal Data

  5.1 General Personal Data

  We only process your personal data where we have a lawful basis in accordance with GDPR. Depending on the circumstances, processing is based on one or more of the following legal grounds:

  • Your consent
  • Processing necessary for the performance of a contract to which you are a party
  • Processing necessary for legitimate interests pursued by us, provided that your interests, rights and freedoms do not override those interests
  • Processing necessary for compliance with legal obligations

  This includes processing necessary info to ship products purchased through our webshop, facilitate ticket purchases and protect visitors and assets.

  5.2 Special Processing Activities

  In addition to the above, we process personal data relating to children under the age of 13. Where such processing is based on consent, we obtain consent from the child’s parent or legal guardian before processing begins.

  The purpose of this processing is the administration of children’s participation in activities at Louisiana’s Children’s Wing (Børnehus), where children are introduced to art and creative activities.

  6. Disclosure and Transfer of Personal Data

  We only disclose personal data to other entities where such disclosure is permitted or required under applicable legislation.

  7. Retention and Deletion of Personal Data

  We ensure that personal data is deleted when it is no longer relevant to the purposes for which it was processed.

  We retain personal data for as long as required by applicable legislation, including accounting and bookkeeping requirements.

  Personal data provided in connection with membership of the Louisiana Club is retained for up to two years following the expiry of a membership for the purpose of facilitating membership renewal.

  8. Your Rights

  As a data subject, you have a number of rights:

  1. You have the right to request access to the personal data we process about you, the purpose of the processing, and whether we disclose your personal data to others.
  2. You have the right to have inaccurate personal data about you corrected.
  3. In certain circumstances, you have the right to have some of your personal data erased.
  4. In certain circumstances, you have the right to obtain a restriction of the processing of your personal data, so that we only store your personal data for a given period.
  5. In certain circumstances, you have the right to object to our processing of your personal data based on reasons and circumstances relating to your particular situation.
  6. You have the right not to be subject to a decision based solely on automated processing without human involvement, unless the decision is necessary for your employment with us, is authorized by law, or is based on your explicit consent.
  7. Where we have obtained your consent for part of our processing of your personal data, you have the right to withdraw your consent at any time. If you choose to withdraw your consent, this will not affect the lawfulness of any processing carried out on the basis of your consent before its withdrawal.
  8. In certain circumstances, you have the right to so-called data portability with regard to the personal data you have provided to us.
  9. You may always lodge a complaint with the Danish Data Protection Agency (Datatilsynet).

  There may be conditions or limitations attached to these rights. Therefore, it is not certain, for example, that you have the right to data portability in a specific case; this will depend on the particular circumstances of the processing activities.

  You can find more information about your rights as a data subject on the website of the Danish Data Protection Agency. Please use the contact details below if you wish to exercise any of your rights.

  We strive to accommodate your wishes regarding our processing of personal data; however, you may always submit a complaint to the Danish Data Protection Agency (Datatilsynet).

  9. Changes to This Policy

  We reserve the right to update and amend this Policy. Significant changes may be communicated through our website, email, or other communication channels.

  10. Contact

  Louisiana Museum of Modern Art
  Gl. Strandvej 13
  3050 Humlebæk
  CVR No.: 21358010

  Att.: Leif Lundgaard
  Email: llu@louisiana.dk
  Mobile: +45 2858 5065

  Att.: Mikkel Tange, IT Manager
  Email: mta@louisiana.dk
  Mobile: +45 28585351

Conditions for purchasing tickets and memberships

• General information about payment

  • Payment is accepted with VISA-Dankort, VISA and Mastercard via Stripe.
  • Payment will be debited from your account when the order is approved.
  • Loby guarantees the security of online purchases with us.
  • We use the SSL (Secure Socket Layer) security protocol. The information you provide when paying is always protected during the transfer.

• Entrance tickets

  • A regular admission ticket is valid for a visit to Louisiana for 12 months from the time of purchase.
  • The ticket is a proof of ownership.
  • Regular admission tickets (PDF file sent by email) must be printed on plain white paper in a readable quality prior to the visit or displayed on a smartphone with an intact screen.
  • Please note that the QR code, once scanned correctly at the entrance, cannot be used again.
  • You are responsible for any misuse of online tickets, so please take the necessary precautions.
  • Louisiana does not assume responsibility for printing errors or subsequent price changes.
  • When purchasing online, you have a 14-day right of withdrawal according to applicable EU distance selling regulations. However, the right of withdrawal lapses if the ticket has been used, including if the QR code has been scanned.
  • Student tickets are only valid upon presentation of a valid student card.
  • Members’ guest tickets are only valid when visiting together with the associated member, which is stated when purchasing the ticket.

• Tickets for events

  • An event ticket is only valid for the event in question on the specified date and time. If admission is included in the event ticket, this will be stated on the purchase page for the event.
  • Event tickets are proof of ownership.
  • Event tickets (PDF file sent via email) must either be brought in printed form on plain white paper in readable quality or shown on a smartphone with an intact screen at the entrance.
  • Please note that the QR code can only be used once. Once the QR code has been scanned correctly at the entrance, the ticket cannot be reused. You are responsible for any misuse of the ticket.
  • Louisiana does not accept liability for printing errors or subsequent price changes.
  • According to current EU regulations on distance selling, the purchase of tickets for leisure activities with a fixed date or period is generally not covered by the right of withdrawal.
  • Any special terms and conditions for cancellation, change or refund will be stated on the individual ticket and/or at the time of purchase.
  • If an event is moved or changed, tickets will generally remain valid for the new date, unless otherwise stated by the organizer.

• Membership (Louisiana Card)

  The validity of a membership is defined based on the type of membership purchased and the payment method chosen (see Payment of membership below).

  • • As a member of Louisiana, you will receive your own membership card either physically (only at the museum) or digitally sent to the specified email address provided upon purchase. The membership can then be added to the Louisiana app.
    • Depending on which membership you have purchased, you will receive a wide range of benefits only for members. The benefits that apply to the different memberships are stated on the purchase page for each membership. These benefits may change during the lifetime of your membership.
    • By creating a membership, you agree to receive information about the renewal and expiration of your membership.
    • As a buyer, you must provide various personal information (e.g. name, email address, address, date of birth, etc.) about yourself and possibly further information related to your membership.
    • You must enter such information correctly, as it may not be possible to make changes after you have made your purchase.

  Payment of membership

  • • When creating and purchasing a membership, you choose whether the membership should be automatically renewed each year. Please note that some types of membership are only offered as a subscription and can therefore only be purchased with automatic renewal. By purchasing a membership with automatic renewal or as a subscription, you agree that money can be automatically deducted from your payment card each time the membership is renewed.
    • The interval for when money is deducted from your card will be stated when purchasing the membership and on the receipt for your purchase. You can change your associated payment card by logging into Louisiana’s website, where you can manage your membership, or by contacting the Louisiana Club.
    • The membership is binding and cannot be refunded during the validity period. You can cancel your membership at any time during the validity period in keeping with the end date you have paid for, unless otherwise stated when purchasing the membership. Cancellation can be made on Louisiana’s website, where you can manage your membership, or by personally contacting the museum using the contact information provided below.
    • You have the right to cancel your purchase of a membership with Louisiana within 14 days. You can only use your right of cancellation if you have not yet used your membership. In practice, this means that you have purchased a membership, but that you have not yet visited Louisiana or otherwise made use of the benefits associated with your membership.
    • If you wish to exercise your right of withdrawal, you must – before you start using the membership and before the expiry of the 14-day period – notify the provider of this in an unambiguous written statement, who will then refund all payments received from you without undue delay and no later than 14 days from the date on which your notice of withdrawal is received.

  Your membership is strictly personal and may only be used by you.

  • • As the cardholder, you are solely responsible for the lawful use of the card.
    • If the card is used by someone other than yourself, this will be considered abuse of the membership, which will result in immediate withdrawal of the membership and termination of the membership.
    • Louisiana also reserves the right to withdraw the membership and terminate your membership without notice if you exhibit unacceptable behavior at our locations.
    • If you have any concerns, problems or questions regarding the automatic renewal of your membership, please contact us. (see below).

• Membership as a gift

  • A membership purchased as a gift is valid for 24 months from the date of purchase.
  • From redemption, a membership card is valid for the period applicable to the specific membership. The expiration date will be stated on the membership.
  • The gift certificate cannot be exchanged for cash or other goods.

• Order confirmation

  • Once you have purchased a membership (Louisiana Card) or ticket and provided your payment information, you will receive an order confirmation in the form of a confirmation page and/or email.
  • Your order may not be valid if you do not receive an order confirmation, or if you experience an error message or other service interruption after purchasing and providing your payment information.
  • It is your responsibility to verify and confirm that your membership or ticket order was received, as you may be the only one aware of any problems that occurred during the ordering process.
  • Louisiana is not responsible for any losses (monetary or otherwise) for a membership or ticket order for which you have not received an order confirmation.

• Complaints

  • Should you wish to complain about your transaction with us (or elements of it), please write an email to Louisiana Club and Guest Service (see below)
  • Should the problems, contrary to expectations, not be resolved after contacting us, you have the opportunity to complain to the Danish Competition and Consumer Authority’s Center for Complaints Resolution, Carl Jacobsens Vej 35, 2500 Valby. You can complain to the Center for Complaints Resolution via www.forbrug.dk.
  • The EU Commission’s online complaints portal can also be used to submit a complaint. This is particularly relevant if you are a consumer residing in another EU country. Complaints are submitted here via this web address
    

• Disclaimer

  Neither Loby Aps nor Louisiana can assume responsibility for errors in the final execution of the order due to technical problems with the buyer or errors in the email address or similar provided by the buyer

• User profile

  • When you create an account with us, you must provide us with information that is accurate, complete and current at all times. Failure to do so will be considered a breach of the Terms, which may result in immediate termination of your account.
  • You must notify us immediately upon becoming aware of any breach of security or unauthorized use of your account.
  • You may not use as a username the name of another person or entity, or one that is not legally available for use, a name or trademark that is subject to any rights of a person or entity other than yourself without appropriate permission, or a name that is otherwise offensive, vulgar or obscene.
    

• Contact Louisiana Club & Guest Service

  Louisiana Club & Guest Service
  Louisiana
  Gl. Strandvej 13
  3050 Humlebæk
  CVR: 21358010
  Tlf: 49190719
  Email: mail@louisiana.dk

The following 3rd parties place cookies on your computer when you visit louisiana.dk

• Google analytics (Google Inc.)

  Enables Louisiana to perform statistical analyses such as the number of visitors to the website, time spent on the website, gender, age and browser types.

• Youtube (Youtube Inc.).

  Enables Louisiana to display YouTube videos on the website, as well as view statistics for video views.